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Job Opportunity at NMB Bank – Senior Usage and Retention manager Digital sales

Job Opportunity at NMB Bank PLC Senior Specialist; Database Administration 

Job Opportunity at NMB Bank – Senior Usage and Retention manager Digital sales

Senior Usage and Retention Manager Digital Sales (1 Position) 
Job Purpose:

Create NMB Digital customer base management strategy for NMB bank and delivery thereof through various customer value management (CVM) activities and initiatives; Analyse customer behaviour and create, execute, and monitor direct marketing campaigns that will maximise the customer’s lifetime value through increasing their engagement and growing their revenues/margins.

To manage;

(a) Campaign configuration, execution, and monitoring

(b) Ensure CVM campaigns drive the base management KPIs (Incremental revenue, Engagement (Cross sell/Up sell), Inactivity management

(c) Create Campaign Business Case and ensure Return on Investment on the campaigns

Job Opportunity at NMB Bank – Senior Usage and Retention manager Digital sales

Main Responsibilities:

Analyse customer data for insights to Implement and execute a customer value management strategy to maximise customer lifetime value and the contribution of the customer base to overall services revenue.

Lead the business transformation to embed CVM and data driven decision-making principles and culture across the organization.

Support the implementation of all CVM campaigns e.g. upsell NMB customers to transact more, cross-sell NMB into the other services, inactivity and churn management campaigns, real time contextual trigger campaigns.

Customer insight analysis

End to campaign management in terms of operations & execution

Collaborate with product owners and other stakeholders for gathering requirements and translating them into campaigns after doing a feasibility check and preparation of business requirement specification (BRS)

Campaign configuration, User Acceptance Testing (UAT), business rules validation, prioritization, launch post launch monitoring

Collaborate closely with internal and external(vendors) support teams to ensure campaigns are running as expected as well as facilitating fixing any technical issues affecting ongoing campaigns within agreed SLAs

Support the availability of data for reporting of CVM campaigns and initiatives performance

Create/maintain all campaign related documentation

Maintain processes, templates, and other documents that support best practices

Regular review of campaign platform, capabilities, integrations, and channels with technical/business streams to give recommendation on future enhancements and improvements to support business needs

Implement and manage a holistic blueprint for campaign management & fulfilment by scoping out the datamart layer all the way to the fulfilment layer.

Integrate output through campaign management, charging and fulfilment platforms, by translating CVM objectives to IT / Technical teams

Knowledge and Skills:

In-depth knowledge of Bank alternative Channels Business, understanding of banked and unbanked customer base, market segments, pricing, products & services, knowledge of government policies relating to banking, BOT regulations, -bank policies & procedures.

Data Analytics/ Data Warehouse (DWH) mandatory

SAP BI, Python, R, SQL., Microsoft Excel

– Python/R programming language will be of an added advantage

A proven self-starter with ability to work under high pressure environment and problem-solving skills.

A result driven team player, personality with a willingness and ability to work in a dynamic working environment.

Data analysis skills.

Project management Skills.

Strong character in communication, presentations, and negotiation skills.

Qualifications and Experience:

University Degree in Business or related field

MBA or any Masters’ degree in Business related field is an added advantage.

5 years working experience in similar environment

Telecom Usage & Retention experience is Mandatory

Experience :5.0 Year(s)

The deadline for submitting the application is 14 March 2022.



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